In our recent webinar, ‘Peer-To-Peer: Pivoting in a Pandemic and Beyond’, Lynne Barcoe, Co-Founder of peer-to-peer marketing agency, Get in the Loop, gave us an insight into how the highly competitive world of FMCG tackles peer-to-peer and drives trial and adoption of new brands. Lynne shared research from a recent white paper, which delves into the power of grassroots word of mouth, showing how this can work for the beauty industry which we are delighted to share with you.
