We are delighted to share the Q4 2020 Global Beauty Report from Tribe Dynamics.
“With 2020’s holiday season in full swing, brands and influencers around the world didn’t let the COVID-19 pandemic get in the way of socially distant celebrations. Tribe Dynamics’ Q4 Global Beauty Report highlights the many meaningful ways that top beauty brands overseas spread holiday cheer among their influencer families, from the launch of Nabla Cosmetics Spain’s dazzling Side By Side collection to Fenty Beauty Germany’s festive giveaways. Notably, seasonal giveaways also proved the ticket to stand-out Earned Media Value (EMV) growth for luxury beauty brands in France, which regained impressive ground in Q4 following a challenging three quarters. And in the U.K., indie lash brands Eylure and Eldora False Eyelashes enjoyed a moment thanks to inclusion in beauty bloggers’ Halloween and Christmas makeup looks.”
You can download the complete Q4 2020 Global Beauty Report here for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q4’s leading international beauty brands, along with EMV rankings and community metrics for the top 10 brands in each market.
For more information on Tribe Dynamics please visit their website here.