DREST, the luxury styling app, has announced the launch of BEAUTY MODE on 1st October. Set to “disrupt the beauty industry” and launching with exclusive partner Gucci Beauty, “this new hyper-realistic close- up gameplay feature enables players to showcase their make-up-artistry skills and explore their creativity with cosmetics on DREST’s best-in-class model avatars.”
“BEAUTY MODE debuts with DREST’s exclusive luxury beauty launch partner, GUCCI BEAUTY – a line dedicated to the House’s Creative Director, Alessandro Michele’s vision of beauty. GUCCI BEAUTY will feature exclusively on BEAUTY MODE from 1st – 8th October in conjunction with the launch of Palette Beauté Des Yeux Floral, the first eye shadow palette from the House…players can take inspiration from the vintage designs and pigmented shades with two beauty shoot challenges and a mood board challenge that reflect the brand’s unique aesthetic and ultra-desirable, cult products.”
BEAUTY MODE challenges will be free to play and shoppable via direct links to the partners’ e-commerce platforms. Players who engage with BEAUTY MODE will also be gifted a digital beauty product which can be used in later challenges. Lucy Yeomans, CEO & Founder of DREST says, “Beauty has been on my agenda since I conceived the idea of DREST 10 years ago. As a magazine editor, I witnessed the power of beauty and its ability to influence fashion and vice versa. I love how beauty, like fashion, is a creative form of experimentation, discovery, and self-expression which is why it belongs on DREST. The challenge for us was getting BEAUTY MODE right and showcasing beauty in a way that excites and delights our players and our partnering brands. ”
“By creating a deeply immersive experience for fashion and beauty lovers, giving them access to the rarefied luxury world in a way that has never been possible before, DREST offers brands interactive real-time storytelling in an engaging, modern context. Add to this the ability to shop direct from the game and constant, market-leading innovation, and it’s clear that DREST is a unique platform for global luxury purchasers of the future.”
Following the GUCCI BEAUTY partnership, unbranded BEAUTY MODE challenges will go live on DREST in January 2022. Please visit www.drest.com for more information or download the app on The App Store.