The Estée Lauder Companies has announced details of its 2020 Breast Cancer Campaign and its mission to create a breast cancer-free world.
“This year, The Campaign’s creative features a single, bold Pink Ribbon—the globally recognized symbol for breast cancer. However, what it represents goes much further—it’s more than a ribbon, it unites us. It’s a movement, a representation of the global community, and it honors everyone touched by this disease. Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer—and that is far too many. We are united in hope around the shared goal: it’s #TimeToEndBreastCancer.”
To mark the start of Breast Cancer Awareness Month, The Estée Lauder Companies UK & Ireland has released new research among women showing the impact the coronavirus pandemic has had on women’s breast health. Nearly two thirds (61%) of women are feeling more isolated and 60% are feeling less connected to their friends and family.
Talking about breast cancer and being breast aware is a vital part of creating a cancer free world, yet 43% of women said they would be less likely to share breast health concerns. Despite this, encouragingly 84% of women want to unite with other women, healthcare professionals and breast cancer charities to help end breast cancer. Since March 2020, over one in five (21%) women have deprioritised their breast health, and a fifth (20%) of women under 45 would be unlikely to visit a doctor if they noticed any unusual changes to their breasts.
The Estée Lauder Companies’ Breast Cancer Campaign UK & Ireland is launching its Time To Unite live virtual self-check event on 21st October at 7pm to unite everyone in their mission to create a breast cancer-free world. Time to Unite will feature inspirational stories and advice and hopes to be the largest ever live self-check.
To learn more about The Estée Lauder Companies’ Breast Cancer Campaign, and the Time to Unite virtual event, visit ELCompanies.co.uk/BreastCancerCampaign