Euromonitor’s 2024 Most Impactful Consumer Trends

What’s new and exciting for 2024? Euromonitor International has the scoop. They’ve spotted six trends that are expected to gain traction in the year ahead and how they’ll impact the world of business. Each trend has a story behind it, backed by data and real-life examples. Plus, they’ve got some tips on how to make the most of these opportunities.

Check out Euromonitor’s six 2024 Global Consumer Trends in Brief.

Ask AI: New tools are evolving into co-creators for consumers, influencing their decisions and reshaping their expectations of brand engagement. These platforms will become increasingly integrated into consumers’ daily lives. Businesses should utilize generative AI to enhance and improve the customer experience.

Delightful Distractions: Consumers seek an escape from daily stress and anxieties to break away from the mundane. Some 29% of consumers would be comfortable with brands tracking their emotions and personalizing experiences to their moods.

Greenwashed Out: While consumers are attempting to live more sustainably, they question whether companies and governments are fully utilizing available resources to create a meaningful impact. They want organizations to step up and show proof of their eco pledges.

Progressively Polarized: Political and social issues are at the core of personal identities. These belief systems influence perspectives, values and attitudes. Consumers will not refrain from expressing their convictions. Social responsibility, political affiliation and sustainability initiatives will motivate spending.

Value Hackers: With the ongoing cost-of-living crisis, consumers are adjusting their financial mindset and 44% of consumers planned to save more money in 2024. They are employing increasingly clever strategies to get the very best deals.

Wellness Pragmatists: Consumers are seeking fast and effective solutions to improve both their physical and mental wellbeing. Demonstrated effectiveness will play a significant role in their purchasing decisions.

To dive deeper into these trends, visit Euromonitor for a copy of their full report.

Article first Published by CEW US and written by Andrea Nagel