Covid-19 has impacted every industry, including beauty. In this webinar, CEW Board member, Hearst will examine the changing beauty landscape to better understand consumers' emerging attitudes and behaviours.
Hearst is an influential network of iconic brands, which includes Harper’s Bazaar, Cosmopolitan, Elle, Red and Good Housekeeping and these trusted brands are welcomed into the lives of millions of Britons, delivering positive content through print, digital, social and experiential channels. Hearst circulates 2.1 million magazines a month, engages 20+ million unique digital users and has more than 79 million likes and follows on social media. In short, they reach a quarter of the entire UK population and with the use of the latest audience insight and data are uniquely placed to understand what people want and when they want it.
This latest research conducted with over 5,000 consumers will show how Hearst's audience has a much more inclusive idea of beauty and hold brands to a higher standard. These standards are even more exacting during these challenging times.
Join Lee Bailey (Director of Beauty), Ollie Lloyd (Head of Client Division), and Ryan D'Cruz (Group Strategy Director) to discuss the results of their research, the impact of these changes and opportunities for the future.
To download this session's infographic, click here.
Lee Bailey is an Experienced Beauty Director and media professional with a demonstrated history working in the publishing industry. She has over 20 years of media experience in the fashion and beauty sector. Previous roles include; Head of Beauty at Express Newspapers Group, Brand Director, Red Magazine and more recently Luxury Director, Agency Division at Hearst before heading up the beauty category at Hearst. Lee is a self-confessed beauty maven and is really passionate about her role and leading this category forward.
Ollie Lloyd is the head of Clients at Hearst with a specific focus on Food and Drink. He began his career at Unilever and worked on a number of their beauty brands including Dove, Axe / Lynx and Lux in the UK, US and across Asia. He has developed marketing campaigns featuring Naomi Campbell for Persil Washing Up Liquid, worked on the team that took Dove into Haircare and Skincare in North America and developed the retailer plans that took Axe into the US. After working at Unilever he founded a number of businesses and worked as a consultant in branding and media before joining Hearst in 2019.
Ryan D’Cruz is a Group Strategy Director within the Hearst Solutions team. He is responsible for developing strategy and insights that build commercial solutions offered by Hearst, as well as working closely with media agencies, clients and research teams.  Prior to Hearst, Ryan has been in the media industry for over 16 years at a number of high profile organisations including The Telegraph, MediaCom and Yahoo.
