From race, to gender identity and sexual orientation, inclusivity is being talked about more openly and rightly so. The advertising industry has often been accused of perpetuating inequality. Join us for a session where we challenge perceptions of age - in particular, the 50+ market.
The session will be led by Sabine Cronick, MD and Hannah Davies, Associate Director at research agency 2CV. They’ll explore the value of the older consumer to beauty brands, give useful tips on marketing to this influential market, challenge you to reconsider how you perceive this audience, and bust a few myths and stereotypes along the way.
This event is free for CEW members. If you require a non-member ticket please contact [email protected]
To register for this event, please click here.
Sabine Cronick is UK Managing Director at 2CV. Her research experience spans both clientside (working in radio & outdoor) as well as agency side. As well as being a researcher with almost 20 years’ experience under her belt, Sabine is also a member of WIRe (Women In Research) and a mentor to junior women in the industry to help them make their mark in their career.
Hannah Davies is Associate Director at 2CV and has 12 years’ research experience working with clients including L’Oréal, The Body Shop & Charlotte Tilbury to name a few. She works in partnership with clients across all aspects from comms evaluation, NPD, shopper journeys and segmentations. Hannah’s focus is with clients within 2CV’s “Life & Style” division, providing strong perspectives on consumers lives for global brands that make us look & feel good; from beauty to fashion, food to wellness and culture.