Join us on Tuesday 26th September for an in depth session where Mintel will reveal findings from its Global Outlook on Sustainability consumer study.
Discover how sustainability has evolved from a "premium nice to have" into a crucial issue impacting consumers' health and wallets. Learn about the influence of climate change, supply chain shortages, and rising costs on consumer behaviour, with a focus on prioritizing resources like water shortages over plastic pollution.
Understand how activists are educating people about the real causes of emissions and how to identify "environmentally friendly" greenwashing, advocating for action on emissions reductions instead of mere offsetting.
We'll address the value/action gap and share marketing metrics and insights to persuade consumers to choose less impactful options. Explore the best-in-class products and campaigns that successfully align with people's priorities, including value, protection, individuality, and community.
We will also hear from Oriele Frank, Chief Product & Sustainability Officer and Co-Founder at ELEMIS who will talk about how ELEMIS, the British skincare brand, is approaching the sustainability challenge. And also, detailing how the industry is working more collaboratively to solve the beauty industries biggest sustainability challenges.
Don't miss out on this informative event that will help you court and convert customers on sustainability. Reserve your spot now and be part of shaping a greener future for our planet and businesses.
Richard Cope: Senior Trends Consultant, Mintel
Oriele Frank: Chief Product & Sustainability Officer and Co-Founder at ELEMIS
Date: Tuesday 26 September 2023
Timings: 4pm - 6pm
Location: Mintel House, 4 Playhouse Yard, London, EC4V 5EX
This event is free to attend.
For all event enquiries please contact [email protected]