Join us for an exclusive presentation of the third wave of Channel 4’s award-winning research Mirror on the Industry - where we’ll explore how much progress the industry has made over the past few years when it comes to representation in TV ads.
Through this insight initiative we uncover the representation of different minority groups in TV advertising, including ethnic minorities, Disabled people and LGBTQI+ people. The latest wave also unpacks the representation of social grade, age, gender and body diversity to explore how extensive representation really is – are there more lead roles and less tokenism?
This project paints a picture of the current landscape, whilst equipping you with the inspiration and advice needed to move forward and create campaigns that champion authentic representation and portrayal.
Speakers:
Sophia Field is a Senior Research Manager at Channel 4 and has spent the best part of a decade supporting 4Sales in understanding consumers for the benefit of the business and advertisers. Sophia specializes in effectiveness and creativity, running key business projects such as PL4Y-Back, analysing the effectiveness of creativity – and WTF is Brand Ents, evaluating how ad funding programming works. She led the Marketing for Good project, looking at the rise in ‘purpose driven’ marketing, as well as supporting on the award winning Mirror on the Industry project to understand how diverse and inclusive TV advertising is today.
Katya Des-Etages is a Research Executive at Channel 4, where she is immersed in audience and cultural research that speaks to how Advertisers can create successfully inclusive comms that connect with consumers. Katya has worked across Channel 4’s award winning insight initiative 'Mirror On The Industry', a deep dive into the levels of representation of minority groups in TV advertising and the steps brands can take to improve representation and portrayal across comms.
Date: Tuesday 11th October
Time: 16:00-17:00
For any enquiries please contact [email protected].
