The way in which customers buy our products is changing, and we can’t sit still. With a huge shift to online purchasing during the last 12 months, creating meaningful, intuitive and usable online experiences has never been more important. But what does that mean and where do you start?
Join us on Tuesday 2nd March at 4pm as Kate Rylance, UX Research & Design Manager at The Very Group discusses what it means to be truly customer centric, UX best practice and top tips, case studies from Very and an intro into understanding consumer psychology. There’ll be a chance for questions at the end too. We hope to see you there!
This event is free for CEW members. If you require a non-member ticket please contact [email protected]
To register for this webinar click here.
Kate Rylance leads the UX team at The Very Group, the UK’s largest integrated digital retailer and financial services provider, with annual revenue of £2bn. She works with her team of researchers and designers to craft seamless and intuitive online experiences that are grounded in an understanding of human behaviour. With a background in consumer and organisational Psychology, she’s passionate about the ‘why’ and uses this in her day to day work to improve the way the organisation thinks about the digital experience. She works with the product teams across the org to conduct discovery and prioritise the right opportunities.
More recently, given current climates, her attention has shifted to rapidly upskilling in leading through uncertainty, creating high performing remote teams and fostering a strong UX team culture. Outside of work Kate plays an active role in the wider community as a mentor, creating awareness of the UX industry and the amazing opportunities it holds for pupils, students and young females alike. She’s been recognised recently in Drapers 30 under 30 for her UX work in the retail space and on the Northern Power Women’s ‘Future’s List’.