How to Proactively Build Brands Through a Changing Landscape
Brand building through a pandemic is far from business as usual. Homebound lifestyles and restricted social interactions have impacted consumer priorities, preferences and purchases. The Beauty and Skincare industry has felt this keenly. Carly O’Brien, CMO of digital retailer, The Very Group, who have proudly sponsored CEW since 2019, together with Dentsu agency partner Grace Letley, will unpack lessons learned on reacting in real-time; overcoming COVID campaign constraints and the digital wins you need to maintain a culturally relevant dialogue to unmask your brand’s full potential.
If you were unable to attend this session, you can rewatch it here.
Carly is chief marketing officer at The Very Group, the UK’s largest integrated digital retailer and financial services provider, with annual revenue of £2bn. Offering leading brands from multiple categories including fashion, sports, home, electrical, and beauty. Named one of marketing week’s top 100 UK marketers, she joined the Liverpool-based business in February 2019 and leads a team of more than 200 people, responsible for the successful delivery of marketing activity for the Very and Littlewoods brands. Carly has 18 years’ experience in marketing and digital roles within the financial services industry. Carly is a graduate of Lancaster University and has an MBA from the University of Leicester.
Grace has 12+ years experience in media strategy, planning and innovation, working with a range of businesses from leading retail clients to challenger brands to deliver award-winning work across categories from finance to FMCG and fashion. Throughout her career, Grace has been highly engaged in the wider advertising and marketing community as Marketing Academy Scholar and Alumni committee member and recently awarded MIPA status having achieved Distinction in the industry leading IPA Excellence Diploma, known as ‘the MBA of Brands’.