Fenwick has officially opened the doors to its newly reimagined Beauty Hall in Newcastle, marking a significant milestone for the British department store. At 26,000 square feet, this stunning new space is the largest Beauty Hall outside of London, showcasing the store’s commitment to luxury and innovation in the beauty sector.
The expansive new hall features two enlarged atriums, 56 feet of facade windows overlooking Northumberland Street, more than 1,600 square feet of terrazzo flooring, and a 50-foot-long fragrance bar. It houses 163 brands across makeup, skincare, fragrance, and beauty services, with prestigious names such as Hourglass, Charlotte Tilbury, Le Labo, and Carolina Herrera taking centre stage. In addition, 23 new beauty counters have been added to enhance the customer experience, offering everything from niche beauty to cult favourites.
A standout feature of this transformation is Fenwick’s exclusive offering of high-end brands, including regional exclusives like Chantecaille and Guerlain’s premium L’Art Matier Fragrances. Customers can also enjoy five beauty treatment rooms, offering services such as manicures, blow-drys, brow shaping, lash extensions, facials, and bespoke makeup consultations.
Fenwick’s Director of Buying & Merchandising, Hazel Ayers, commented on the significance of the launch: “This transformation has been three years in the making, with an unwavering commitment to detail and collaboration with our brilliant beauty brand partners. The reimagined Beauty Hall demonstrates the continual evolution of the Fenwick in-store customer experience, offering an unrivalled edit of innovative products and expert services.”
 This latest move comes on the heels of Fenwick launching its first-ever brand advertising campaign, an important step in expanding the store’s presence and connecting with a broader audience. The campaign is designed to highlight Fenwick’s distinctiveness and showcase its role as a destination for beauty, fashion, and lifestyle.
The campaign marks a new chapter for the retailer as it seeks to solidify its position in the highly competitive retail landscape.
In tandem with the launch of the Beauty Hall, Fenwick has also partnered with entrepreneur Sharmadean Reid’s platform, The Stack World, which empowers women in business. The collaboration is part of Fenwick’s “Beauty with Bite” campaign and includes a curated photoshoot featuring players from Newcastle United’s Women’s football team, alongside a series of in-store events scheduled from October 10-16.
Ayers emphasized the importance of these developments in Fenwick’s broader strategy, saying, “The reimagined Beauty Hall, alongside our first brand campaign, signals our intent to push boundaries and continually evolve. We are excited to offer a beauty experience unlike any other, not only here in Newcastle but across all eight of our stores nationwide.”
Fenwick’s new Beauty Hall positions itself as a key destination for North East beauty shoppers.
In celebration of the launch, Fenwick invites customers to indulge in a week of beauty experiences, which runs until 16th October.
For more information visit Fenwick Beauty
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