On Monday 3rd, Floral Street launched their latest fragrance inspired by Van Gogh’s Almond Blossom, 1890 masterpiece, the serene Sweet Almond Blossom home scent, crafted in collaboration with theVan Gogh Museum, Amsterdam. The concept of reimagining this iconic art through fragrance was a challenge that inspired ourfounder, Michelle Feeney and master perfumer Jerȏme Epinette. Through a pioneering and innovative approach, it has becomea bestseller and created a desire and demand for a Sweet Almond Blossom perfume.
Surrounded by nature with large blossom branches above Van Gogh painted from an unusual perspective, looking up and close cropped With brush strokes of varying shades of blue for a real life sky, he brought these florals to life within his masterwork. Floral Street’s master perfumer has now brought them to life in their ethereal eau de parfum creating an ‘other worldly’ mood through the power of scent, where fine art meets fine fragrance.
Vincent’s citation, “If one truly loves nature, one finds beauty everywhere” the creative inspiration for perfumer Jerȏme Epinette. As VP of Fine Fragrance Perfumer at Robertet, protecting the environment is his second nature as they lead theworld in sustainable, organic raw materials in perfumery. Their fragrance innovations are crafted around responsible sourcing that assures full traceability and security of supply, and they support communities globally through long term relationships, contributing to the balance of their ecosystems.
I was deeply inspired and moved by the iconic colours and emotion of this painting For a simple subject there was so muchcomplexity and storytelling in the shapes and movement of the branches. I captured this dynamism with a sparkling top from naturalpomelo and focused on the matcha and apple blossom in the heart for a clean, crisp but also lush floralcy, to emphasise the multi dimensionality I ended with creamy vanilla and woods in the back for signature and warmth”. Said Jerȏme Epinette, master perfumer
The fragrance officially launched on Monday, 3rd July on www.floralstreet.com, but is exclusively available in SpaceNK stores from 4th for the next 2 weeks.
