Branding and communications agency Free The Birds has decided to challenge itself to find out if ‘Scent Can Spark An Idea?’
The agency has recently released a functional room fragrance in collaboration with acclaimed independent parfumier Sarah McCartney, designed to enhance creativity.
The limited-edition ‘Beautiful Thinking’ room spray blends a host of natural ingredients in a functional fragrance to enhance focus.
This unique fragrance has been formulated with ingredients scientifically proven to promote creative thinking and includes notes of Peppermint, Virginian Cedar, Clearwood, and Rhubarb — all of which have been understood to boost cerebral function.
Moreover, this functional scent is also sustainably packaged in a refillable, recyclable glass bottle.
Best of all – the profits from ‘Beautiful Thinking’ will go to CREATE, a charity which empowers young people via the creative arts.
As this scent is designed to encourage creative thinking and give back to the creative arts, it is quite fitting that the profits generated will help connect, inspire, and upskill society’s most disadvantaged and vulnerable people.
“Our mission is to use creative arts to empower lives and enhance people’s wellbeing. It perfectly aligns with Free The Birds’ own values and purpose, so we are honoured to have been chosen as the charity partner on this initiative.”
Nicky Goulder, Founding CEO
You can find out more about the charity and the fragrance here!