Kama Ayurveda is breaking into the UK Market with celebrity chef Jasmine Hemsley as a brand ambassador.
She was chosen to front the UK expansion due to her knowledge of wellness, being an author with experience in Ayurveda-inspired cooking herself. This partnership will help introduce people to the world of Kama Ayurveda as they look for plant-based products that are free of artificial colours, fragrances, parabens or petrochemicals.
Interest in Ayurveda science and general well-being continues to grow globally. The UK is at the forefront of this global aspiration to a healthier way of living and also presents a very diverse and evolved beauty market.
Hemsley is “proud” to welcome the brand to the UK to deliver authentic Ayurveda to our everyday beauty routine.
The brand has 63 stores in India, and this is the Ayurvedic beauty brand’s first expansion outside of that market. Kama Ayurveda is now online, with a UK store opening planned for the autumn.