Standing out online has never been harder, and attracting and retaining D2C customers is becoming increasingly challenging. According to Mastercard, the beauty industry is facing an all-time high basket abandonment rate of 80%, highlighting the urgent need for new strategies.
Often, shoppers arrive on a product page with questions about a product or routine. These high-intent queries, if left unanswered, frequently result in shoppers leaving the site without making a purchase.
Renude, an AI company specialising in customer service for skincare brands and retailers, offers a solution. Its innovative Skin Chat AI, winner of the CEW Digital Innovation Award 2025, has helped brands achieve notable results: conversion rates of up to 14% from chat initiation to purchase and a +48% increase in average order value.
The success of Skin Chat AI demonstrates that customers are seeking clear, personalised guidance to feel confident in their purchasing decisions. Notably, 51% of shoppers engaging with Renude’s on-site advisor provide their email addresses and marketing opt-ins, signalling strong demand for tailored information and follow-up.
Despite the growth of AI in retail, many brands struggle to turn these technologies into measurable business outcomes. To address this, Renude has launched Renude Insights, a free quarterly report delivering the latest AI news, trends, and real-world applications designed to help beauty businesses boost their bottom line.
This initiative is part of Renude’s ongoing mission to help beauty brands harness AI to improve customer experiences, increase sales, and inform smarter business decisions.
