We are delighted to share Tribe Dynamics’ latest Global Beauty Report: The Top Beauty Brands of Q2 2021.
“Influencer marketing has empowered top beauty brands to connect with consumers around the globe, but it’s also enabled companies to raise their profiles in their native markets. In Q2, influencers across Europe rallied around local favourites: clean skincare brand Sante, for example, surged ahead in Germany thanks to a sustainability-focused campaign, while Pupa Milano made a splash in Italy with a blockbuster celebrity collaboration. Meanwhile, the start of summer spelled success for U.K. tanning brands like Tan-Luxe, and France’s top beauty brands built influencer loyalty by fostering meaningful connections to their fans.”
Download the complete Q2 2021 Global Beauty Report for an in-depth look at the influencers, activations, and content trends that spelled success on social media for Q2’s leading international beauty brands, as well as EMV rankings and community metrics for the top 10 brands in each market.