Garnier has coined the term “haircare as the new skincare” in its recently unveiled Hair Colour Insights Report.
According to Garnier, a staggering 85 per cent of us currently dye our hair, either at home or in the salon. The percentage of people embracing DIY hair colouring has surged by 5% since the onset of the pandemic, reaching a significant 58%. This rise can be attributed to many people refining their colouring skills during the various lockdowns, and is partially a byproduct of the ongoing cost-of-living challenges.
The research found that 23% of consumers are considering using at-home hair dye in the next 12 months, with those aged 16–34 the most likely to embrace the DIY nature of home colouring. However, people aged 35 and above, especially those in the 55+ age group, are gravitating towards professional hair colouring services once again.
A noteworthy trend on the rise is the concept of hybrid haircare, where people seamlessly switch between professional salon treatments and at-home applications to save both their time and money.
The data also showed that people in the UK are dyeing their hair much earlier (between the ages of 25–34) when greys aren’t typically present, which Garnier said suggests sign that contemporary consumers view hair colour as a means of self-expression and creativity, rather than simply a solution to address the “problem” of grey hair. The report identified five key hair colour trends which are: Dark Honey, Mahogany Brunette, Gemini Hair (two–toned hair), Latte Hair (a chestnut meets caramel hue) and Ginger Haze (a low maintenance auburn red).
In recent years, consumers in the UK have shown a growing interest in scalp care as part of their overall haircare routines, with social media playing a pivotal role in educating consumers about the significance of scalp health.
Notably, the phrase “scalp care” has garnered over a staggering 1.7 billion views on TikTok, indicating that consumers are growingly conscious of the impact formulas can have on the scalp too.