In celebration of its exclusive launch in Sephora UK, beauty giant Glossier is hosting a two-day pop-up event at Westfield White City. From 15th to 16th September, the ‘Sephora Loves Glossier Beauty Bus’ will be open, providing customers with the chance to fully enjoy the ultimate Sephora X Glossier experience.
The brands decision to launch Glossier in Sephora is a part of their goal of expanding its reach and becoming more accessible to a wider audience. Although this is Glossier’s first UK retail relationship, this announcement may not come as a surprise given that Glossier has already made its debut in 650 Sephora stores in the United States and Canada earlier this year.
Kyle Leahy, Glossier Chief Executive Officer, said: “Glossier is built on community, and Sephora is not only an iconic global retailer, but also shares our commitment to community. With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”
On Saturday 16th, British makeup artist Katie Jane Hughes will be hosting a ‘Meet, Greet, and Glossier’ event. Where 15 lucky people who visit the pop-up bus will receive exclusive wristbands, granting them personal one-on-one appointment slots to learn insider tips and tricks.
Sarah Boyd, UK managing director at Sephora, added: “We know our customers love the brand and we are excited to help Glossier accelerate its remarkable trajectory thanks to our passionate beauty advisors, brand building expertise, and retail know how. We are also proud to be the first Sephora market outside of the US to bring our customers more of what they love, only at Sephora.”
Glossier will be available exclusively at Sephora Westfield White City and online. Sephora Beauty Insider members will be able to unlock perks and points when shopping Glossier products in-app.
