A New Skincare-Makeup Hybrid Arrives in the Glow Hues Collection
Glow Recipe, known for its fruit-infused skincare products, is expanding its Glow Hues collection with the launch of the Watermelon Glow Niacinamide Dewy Flush. This new tinted cheek serum, set to debut on Sephora UK’s website on March 1, 2025, and in Sephora stores nationwide on March 15, 2025, follows the success of the brand’s first tinted product, Watermelon Glow Niacinamide Hue Drops.
A Sheer, Skincare-Infused Tint
The Watermelon Glow Niacinamide Dewy Flush is available in two shades—Watermelon Flush and Berry Flush. This weightless, buildable tint is designed to provide a natural flush of colour while offering skincare benefits. The formula includes 3% niacinamide, hyaluronic acid, and jojoba-oil-coated pigments to help brighten, even skin tone, plump, and soothe the skin. The product aims to deliver a radiant glow while maintaining a natural, dewy finish.
Key Ingredients and Benefits
3% Niacinamide: Known for its ability to reduce dark spots, minimise pores, and improve skin texture.
Centella Asiatica: Helps calm and soothe irritation, reducing redness.
Jojoba-Oil Coated Pigments: Provides hydration while delivering a soft, natural flush.
Watermelon and Hyaluronic Acid: Work together to hydrate and plump the skin.
Application and Usage
Designed as the final step in a skincare routine, the Dewy Flush can be applied directly onto the cheeks and blended with fingertips for a fresh, glowing look. It can be worn on bare skin or layered with dewy-finish makeup for a seamless effect. For an added touch, it can also be applied to the lips for an all-over flush of colour.
The Evolution of Glow Recipe
Glow Recipe, co-founded by Sarah Lee and Christine Chang, is rooted in Korean skincare principles, creating clean, fruit-forward, and clinically effective skincare products. The brand gained recognition with the launch of its Watermelon Glow Sleeping Mask in 2017, which quickly became a bestseller. Over the years, Glow Recipe has expanded its product line to include other popular launches, such as the Watermelon Glow Niacinamide Dew Drops and the Watermelon Glow PHA + BHA Pore-Tight Toner. The brand is now available globally through major retailers, including Sephora, Cult Beauty, and Mecca.
The Watermelon Glow Niacinamide Dewy Flush continues Glow Recipe’s tradition of combining skincare and makeup, offering a product that enhances natural beauty while nourishing the skin.
