Brazilian fragrance brand, Granado, proudly launched two new London stores opening from August 2023 for six months, one in Ham Yard Village and another on Regent Street. This follows the brand’s UK launch at Liberty London in June 2022.
The new eponymously named stores open with a carefully selected and curated range of Granado products, including their finest Brazilian perfumes, body care and home fragrances. Emblematic in its country of origin, the brand has been passed down through generations and is now a treasured part of Brazilian heritage that UK consumers can now enjoy.
Founded in 1870 by José Antonio Coxito Granado, the brands story began by selling natural remedies created from plants, herbs and flowers native to his home of Teresópolis in Rio de Janeiro’s mountainous region. Granado’s first establishment was in one of the busiest streets in the Center of Rio de Janeiro, and it remains open to the public today.
In addition to their medicinal remedies, Granado imported products from Europe and adapted their formulas to the standards and needs of Brazilians. The quality and effectiveness of their offering soon made Granado one of the official suppliers to the Royal Court. Through this connection, in 1880, Dom Pedro II granted it the title of Official Pharmacy of the Brazilian Royal Family.
Throughout the years, the tradition of quality products with plant origins and proven effectiveness remained, and after three generations in the hands of the Granado family, Englishman Christopher Freeman now chairs the company. Granado sought to renew this historic brand and three years later began to create new product lines including colognes and scented candles.
Recognised throughout the country, Granado is firmly placed in the Brazilian cosmetics market as an example of success, strength and steady growth, and the brand’s e-commerce retails to 30 markets globally. In 2017 it expanded into Europe, holding three stores in Paris, one in Lisbon and now two in London on the iconic Regent Street and in Ham Yard Village.
The Granado product range consists of an array of fragrances including 150th anniversary scent Bossa Eau de Toilette, a delicate reminder of the warmth of the sun and the freshness of the sea and Époque Tropical, a mixture of exotic Brazilian flowers and classic French perfumery.
Find out more www.granado.eu
