Luxury department store Harrods has unveiled a new men’s grooming, fragrance and sunglasses offering on the second floor of its Knightsbridge store “in celebration of the next phase of its ultimate men’s universe”.
The new space offers a one-stop-shopping experience for male shoppers, including the largest men’s sunglass destination in Europe, alongside both skincare and fragrance products.
Harrods Head of Menswear, Simon Longland, said: “Over the past few years, I’ve observed the way that Harrods menswear customers shop and I’m proud to present a retail space that completely encapsulates everything they could need, all in one place…My vision was to make shopping in Harrods a simple, considered and luxurious experience, and with the launch of ‘Men’s Sunglasses, Grooming and Fragrance’ I’m looking forward to welcoming customers to a space where they can achieve the ultimate first and final touches; from enriching skincare to the coolest eyewear on the market.”
In addition to the expert grooming service at ADAM Grooming Atelier on the second floor, Harrods customers now have the opportunity to find a carefully curated edit of the industry’s best grooming and men’s skincare products all in one place. New brand arrivals include Escentric Molecules, Humanity Cosmetics and Murdock, and there’s also dedicated Tom Ford and Creed fragrance corners.
Designed by David Collins Studio, the men’s grooming and fragrance spaces are a continuation and elevation of the studio’s other work on Harrods’ second floor. Design elements include checkerboard marble flooring with metal trims, custom display units with leather detailing, and a luxurious material palette of textured glass, mixed metals, marble, dark timber and reflective surfaces throughout.
87-135 Brompton Rd, London SW1X 7XL