Open at Boots Covent Garden until 24th February, the pop‑up is inspired by Korean corner stores and marks the launch of Dr.Jart+’s new Cryo Rubber™ Hydrogel Masks, powered by Korean cryo technology.
What can visitors experience?
- Step into the Dr.Jart+ world and experience the Cryo Rubber™ sensation IRL, with lots of content-worthy moments
- Explore their freezer k-mart to discover Cryo Rubber™ Masks and other trending Korean skincare products
- Play games with guaranteed prizes for everyone
- Take part in their competition for the chance to win a year’s supply of Dr.Jart+ face masks
- Skincare demos
- The first 100 guests on opening day received a k-beauty goody bag worth over £80
- Opening day saw a jam-packed Covent Garden, with 150 people queueing for the chance to snag one of the k-beauty goody bags on offer!
