KMI Brands Achieves B Corp Certification

KMI Brands, creators and distributors of award-winning beauty and wellbeing brands Noughty, Plantopia and Ted Baker fragrance and toiletries, proudly announces its achievement of earning its B Corp Certification.

Joining the esteemed community of purpose-driven businesses committed to making apositive impact on people and the planet, KMI Brands solidifies its dedication to driving innovation, delivering long-term value, and holding itself accountable to rigorous social and environmental standards. 

 Joining the ranks of only 1,500 B-Corp certified companies in the UK, this certification entails a comprehensive evaluation of a business’s social and environmental performance, accountability, and transparency. It aligns with the vision of creating a community of for-profit companies dedicated to redefining success in business. 

Rachel Parsonage, CEO of KMI Brands, expressed her excitement about the company’s B Corp Certification: “It was a tough yet rewarding process to go through but being a B-Corp Certified business will enable us to drive the business forward, making a positive impact on people and the planet. By holding ourselves accountable to rigorousstandards, we can drive innovation and continue to deliver long-term value to our customers, employees, suppliers,and partners. In approaching the process, we have ensured that KMI Brands, Noughty and Plantopia are applicable and verified as they are owned by Knowledge and Merchandising Inc Ltd. Noughty as a predominantly haircarebusiness joins only 50 other haircare brands globally as a B Corp. This is an incredible achievement and one whichwe will certainly leverage. The B community is also a real focus for us, I am a huge advocate of sharing, supporting and acting versus complaining and chastising all that is wrong with business and commerce today. This feels like agood place for KMI Brands to be right now and I cannot wait for the future and make a contribution to the B Corp community as well.” 

To become a Certified B Corporation, companies undergo a rigorous assessment of the impact of their operationsand business model on workers, customers, communities, the environment and governance. They must achieve aminimum verified score on the B Impact Assessment. 

With a score of 80.2 on the B Impact Assessment, KMI Brands has demonstrated its commitment and continuous dedication to making a lasting difference in everything they do by driving the business forward in a sustainable and responsible manner. 

KMI Brands has long been committed to incorporating sustainable practices throughout its operations. Inspired by the United Nations Sustainable Development Goals (SDGs), the company has outlined its ambitions and metrics in their Live Life Beautifully Commitment which acts as a compass for employees, suppliers, and partners, outlining KMI Brands measurable agenda for their progress.