Kosas, the US award-winning, skin-improving beauty brand, is launching into the UK & Irish markets this month.
The anticipation for the indie darling is high; it’s beloved by consumers and one of the fastest-growing prestige brands in the US, with triple-digit growth in 2022 and 2023 to date.
The rollout will bring their impressive colour and skincare experience to life through two of the UK’s leading beauty retailers, Space NK and Sephora UK.
It has launched in UK stores and online, starting March 8th at Sephora UK, quickly followed by 22 Space NK stores from March 14th, with over 30 stores by year-end. The brand expects to see significant growth within the market that will mimic its US fast-growth dominance.
Kosas creates make-up for skincare freaks. Its key mission is to evolve beauty’s mindset towards revealing, expressing, and feeling comfy in the skin you are in. It’s good make-up, not no make-up, that’s quick, easy, can’t mess it up, encouraging everybody to be their favourite self every single day.
Founder Sheena Zadeh-Daly grew up in Southern California and has been creative and curious since day one. She set out to create a unique relationship between you, your skin, body, mind and mood, focusing on what makes you feel alive and good. Her love and connection to colour created living, unique, dimensional shades that are easy to wear yet anything but boring.
“Our community has been asking to launch in the UK, and we’re so excited to finally make this happen. Kosas is all about make-up that makes you feel the most free and comfortable in your skin, and I’ve always seen the UK as an inspirational place where people aren’t afraid to express themselves truly and fully.” – Sheena.
Kosas is loved by an array of well-known global faces such as Hailey Bieber, Olivia Wilde, Sofia Vergara and Kate Hudson, to name a few, and TikTok’s beauty stars. Customers will be able to colour match, play and experiment with some of the brand’s cult-status products, including Revealer Concealer, the brand’s runway success hero, which grew x4 in 2022 and has sold millions of units to date, bestselling Air Brow Tinted Gel, favourite Wet Lip Oil Plumping Treatment Gloss as well as the award-winning Revealer Skin-Improving Foundation which is brand new to the UK.
Suze College, Head of Buying at Space NK, says: “This highly coveted make-up brand has been on my SpaceNK must-stock hitlist for years & it’s finally here! Kosas’ skin-improving & clinically proven formulas are easy to use & all about revealing your best self, even when you’re not wearing any make-up. From their OG bestselling lip oils to the Tiktok trending, can’t keep it in stock concealers, every formula is innovative & user considered.”
Madeleine Harries, Head of Commercial Development at Sephora UK, says: “We are very excited to announce that Kosas will launch both online and in-store with Sephora UK. This is an exciting extension of the global relationship between Sephora and Kosas and will be the first time that Kosas is available in store in the UK. Not only are we looking forward to launching the much loved and viral Kosas products, but also launching the new foundation as part of the UK launch.”
Kosas’ hero products include Revealer Skin-Improving Foundation SPF25 (£35), Cloud Set Setting Powder (£30), Air Brow Clear Lifting Treatment Gel With Lamination Effect (£20), Wet Lip Oil Juicy Plumping Treatment Gloss (£20), Plump + Juicy Vegan Collagen Spray-On Serum (£40), Kosasport Chemistry Bo-Fighting Aha Serum Deodorant (£14)
The full Kosas collection launched in store at the new Sephora site in Westfield, White City and online on Wednesday, 8th March and Space NK stores nationwide and online on Tuesday, 14th March.
Images from Kosas.com
