The world’s No.1 Dry Shampoo brand, Batiste has officially unveiled its latest innovations this month, with two brand-new products that provide up to 24-hour freshness!
The dry shampoo that keeps your hair fresh for up to 24 hours!
The new 24H Active and 24H Fresh Dry Shampoos are powered by Batiste’s sweat and touch-activated technology. Applied before physical activity, it is designed to release bursts of fragrance spheres when a user breaks into a sweat or touches their hair to keep it smelling fresh.
Batiste said it has created the products to meet demand after discovering via consumer surveys that 44% of women had avoided working out to save their hair.
“This is our smartest dry shampoo yet. The technology has not been used yet in the in-between wash category. We understand the challenges of maintaining great hair amidst a hectic lifestyle and are looking to reach users who feel that they must constantly choose between having fresh feeling hair and working out.” Sonila Troka, Batiste UK Marketing Director, told Cosmetics Business.
How does it work?
The key to the new range of 24H Dry shampoo lies in its sweat and touch-activated technology. Simply touch your hair or break a sweat and the innovative formula springs into action, releasing a burst of freshness.
Once sprayed onto the hair, the scent capsules can be activated at any point throughout the day!
24H ACTIVE
Skip a hair wash day, not a gym day. An everyday gym-lover and fitness fanatic’s dream solution to refreshing gym hair. The Batiste’s 24-Hour Active Dry Shampoo works while you work out, actively absorbing sweat without drying out strands plus its sweat-activated technology provides a burst of fragrance.
- 91% of women agree hair looks clean after a workout**
- 90% of women agree hair smells clean after they sweat**
- Up to 24-hour freshness**
24H FRESH
Don’t compromise a good hair day when you lead a busy lifestyle. Unlock 24-hour freshness with Batiste’s game-changing 24-Hour Fresh Dry Shampoo with fragrance powered by your fingertips – releasing bursts of fragrance with every touch.
- 90% of women agree it gives lasting freshness throughout the day**
- 89% of women agree it neutralises odour**
- Up to 24-hour freshness**
24H Active and 24H Fresh, are available NOW from Boots
