Pavan Ahluwalia-Dhanjal, the visionary entrepreneur behind the renowned Pavan Henna Bar, appeared in the latest series of the highly acclaimed television series Dragons’ Den. The panel of seasoned investors included Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies and Steven Bartlett.
Pavan Ahluwalia-Dhanjal’s pitch captivated the audience and the esteemed panel of investors with the compelling story of Pavan Beauty’s evolution into a lifestyle brand, transforming the landscape of standard beauty and cultural appreciation. This resulted in Touker Suleyman offering Pavan £50K investment in return for a 40% share of her business, 30% if she makes his money back in 12 months!
Pavan shared, “Dragons’ Den felt like the scariest time in my business journey as I had to put myself and my business out there to be scrutinised, it really got me out of my comfort zone! I’m a creative at heart and numbers come second, so this forced me to really think about my business as a whole and what we have brought to the market, not only in terms of numbers but also, diversity, cultural education and inclusivity. I can’t believe I have been offered £50K by Touker Suleyman, however 30%/40% share of my business is a lot in return. It’s exciting to see what could be next. I hope to motivate others too. Watch this space.”
The Dragons’ Den appearance also serves as a platform for Pavan to showcase the innovation and vision that has propelled her brand to the forefront of South Asian beauty in the mainstream beauty and wellness market. With a commitment to authenticity, cultural richness, and holistic lifestyle, Pavan Beauty is on a mission to redefine beauty standards and bring a touch of tradition to modern lifestyles.
Pavan Ahluwalia-Dhanjal expressed her excitement about the opportunity to present Pavan Beauty’s journey on a national stage, stating, “Our presence on Dragons’ Den is a testament to the hard work and dedication of the entire Pavan Beauty team. We are not just selling products; we are sharing a cultural experience, a tradition that spans centuries. I am thrilled to showcase how Pavan Beauty is not just a brand but a movement towards embracing beauty in all its forms.”
Catch Pavan’s pitch on BBC iPlayer. See link here for some imagery and clips