We are delighted to be able to share the “China Beauty Influencer Marketing Highlights Report” from Launchmetrics.
“Marketing and promotions have been more challenging than usual thanks to the COVID-19 pandemic and its lingering effects on the supply chain, consumption habits, and broader economic conditions. Having said that, some brands have still managed to achieve remarkable successes that other brands can learn from through influencer marketing in China. In this report, Launchmetrics dive into the performance of the top 20 beauty brands across trending social media networks in China including Weibo, WeChat, Xiaohongshu, Douyin and Bilibili in Q1 2021, and compare these trends with their performance in Q1 2020.”
Please click here to download the report.