Luxury department store Liberty has announced the launch of its new bi-annual beauty newspaper, The Hall. The interactive publication is the latest in the brand’s mission to engage its beauty community and comes just months after the successful launch of ‘The Beauty Drop’.
The Hall will be mailed to 50,000 Liberty Loyalty customers twice a year and will also be available to pick up in the store’s Beauty Hall.
The super-sized read will provide discerning beauty customers with breaking beauty news, trends and advice, as well as product reviews and recommendations from experts.
Make-up artist Gucci Westman has been invited to guest edit this inaugural issue, which includes features on the return of the lipstick, details how to master the art of bath-scaping as well as fragrance horoscopes from our in-house astrologer, Lady Liberty.
The Hall will also feature QR codes throughout the publication, allowing customers to easily shop the products featured via the department store’s website in what is described as a first for the brand.