LOOKFANTASTIC has announced the launch of Fantastic Futures, its new scholarship programme for emerging and independent beauty brands. Fantastic Futures is an initiative dedicated to supporting independent, niche beauty brands by giving them an opportunity to boost their business and join a portfolio of over 600 beauty players. Brands can apply through an online form on LOOKFANTASTIC here.
The Fantastic Futures panel of beauty experts will carefully review applications from up-and-coming brands, and from there all shortlisted will be invited to pitch to a team of LOOKFANTASTIC beauty experts, in person. One brand will then be selected to join the LOOKFANTASTIC portfolio, and will receive an exclusive marketing package as a complimentary welcome bonus, putting
them in the hands of millions of LOOKFANTASTIC customers worldwide.
“LOOKFANTASTIC is excited to announce the launch of Fantastic Futures, a brand-new initiative created to champion the rising stars of beauty. Fantastic Futures is devoted to bringing independent beauty brands to the forefront, offering them pride of place amongst some of the strongest beauty players in the industry. It is our mission at LOOKFANTASTIC to provide our millions of global consumers with solutions to their beauty needs, and with our portfolio of over 600 beauty brands, we are the perfect partner for new brands looking to rise through the ranks of the industry. Not only are we able to offer a leading global retail platform, but by using THG’s end-to-end direct to consumer ecommerce solution, THG Ingenuity, we can also support with product development, manufacturing, marketing and 360-support of a brand’s own digital strategy. We’re inviting fresh new talent to become part of the LOOKFANTASTIC portfolio and join us on our ever-evolving journey in shaping the discourse of beauty.” ~ Rachel Horsefield, CEO at THG Beauty
The first brand to launch in July is beauty brand Fiils which has been at the forefront of the refillable beauty space since its launch in 2020. The brand was founded by Anna Priadka, a make-up artist for 15 years working with the likes of Charlotte Tilbury and Lucia Peroni who later transitioned into a global makeup role and product development for NARS.
“I am so excited to be launching Fiils as the first brand on the Fantastic Futures platform, championing sustainable beauty and encouraging more conscious consumerism. When I started Fiils, my aim was to overhaul bathrooms of single use plastic and minimise waste while offering a luxe range of refillable, everyday essentials, that are made with the best ethical, natural and organic ingredients. I am really looking forward to being able to bring our ‘refills not landfill’ ethos to LOOKFANTASTIC customers around the globe.” ~ Anna, Founder of Fiils
This initiative is open here for applications twice a year, in October for April launch and February for August launch.