L’Oréal is partnering with Verily, an Alphabet precision health tech company, to launch new My Skin & Hair Journey, a multi-year study that will help researchers better understand the biological, clinical and environmental factors that contribute to skin and hair health over time.
L’Oreal and Verily hope to recruit thousands of self-identifying US Women, aged 18-70, from various ethnicities and social backgrounds, and with a diverse range of skin and hair attributes to take part in the research to better understand the biological, clinical, and environmental factors that contribute to skin and hair health over time. The largest, and most diverse study of its kind, My Skin & Hair Journey will be carried out in partnership with tech and clinical science firm Verily.
A subgroup of participants will also be invited to further testing to uncover biomarkers — unique biological signatures – that can lead to early detection or prevention of skin disorders, before they take hold. L’Oréal will leverage insights generated from the registry to develop innovative, precision beauty offerings to support the skin and hair goals of all consumers. This comprehensive understanding contributes to the development of more precise and inclusive skin care approaches that cater to the diverse needs of individuals worldwide.
“We are passionate about embarking on this journey with Verily, the worldwide leader in precision health tech. It is the first time a study of this magnitude has been designed for and launched in the beauty industry. Our work will go beyond skin and will cover our research around longevity,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal. “This study has the potential to unlock the mysteries of skin and hair health down to the individual level. In the future, it can serve as the cornerstone for developing precision beauty innovations for hair and skin, with a level of personalisation never seen before.”
“This program combines L’Oréal’s deep scientific knowledge of beauty with Verily’s comprehensive technology and clinical science capabilities,” said Stephen Gillett, CEO of Verily. “Through this multifaceted partnership, we aim to bring meaningful innovation to consumers and leverage data to deliver improved precision skin and hair health outcomes.”
L’Oréal has over a century of experience in research and development, and a strong commitment to open innovation with partners to accelerate knowledge that promotes global skin and hair health. L’Oréal’s expertise has grown to include advanced research and innovation for precision ‘beauty for each’ – leveraging synthetic biology, green sciences and Beauty Tech to develop more personalized products and services for the diverse profiles, needs and aspirations of global consumers.
In 2022, L’Oréal and Verily announced a strategic, multi-year partnership and research collaboration to advance precision skin health. As part of this work earlier this year, L’Oréal announced HAPTA, a computerised makeup applicator for people with limited hand and arm mobility, powered by Verily technology.