Beauty brand Medik8 is set to launch an immersive two-day skincare pop-up in London this week, reflecting the growing demand for science-led experiential retail within the beauty industry.
Hosted in partnership with beauty retailer Space NK, the “Exo-PDRN Prismatic+ Lab” will take place in Covent Garden from 23-24 May to celebrate the debut of Medik8’s new Exo-PDRN Prismatic+ serum.
Designed as an interactive consumer experience, the activation aims to bring the science behind the brand’s latest skincare innovation to life. Visitors will be invited to explore the formulation through personalised skin analysis sessions, expert skincare consultations and product sampling opportunities, alongside refreshments and social-ready photo moments.
The launch marks Medik8’s first discovery-led activation with Space NK and highlights the increasing role of immersive experiences in connecting consumers with clinically positioned skincare products.
According to the brand, the Exo-PDRN Prismatic+ serum has been developed using advanced skin biology research, combining a PDRN-inspired structure with an exosome complex to support skin renewal and overall skin quality. Claimed benefits include improved skin firmness, luminosity, texture and the appearance of fine lines.
Key ingredients include a vegan-derived “Prismatic PDRN”, designed to optimise stability and absorption, alongside a Triple Exosome Complex intended to support skin signalling processes. The formula also features GF MiniProtein technology, which the brand says helps improve the appearance of skin structure over time.
To read more about the product, click HERE
