Maxine Laceby

Maxine Laceby, Founder & CEO of Absolute Collagen

Why is CEW membership important to you?

Finding myself in the beauty industry I look around at who was the industry expert I wanted to be recognised by, it soon became apparent it was CEW and that’s where I firmly set my bar.

What is the most exciting aspect of your current role?

Having an incredibly dedicated and capable team means I now able to work 80% on the business and 20% in it, this means I now get to do the fun stuff, like new product development, brand management and working on taking the brand forward. And, of course, being able to be 100% me.

What do you love most about working in the Beauty Industry?

Being able to make a difference to how people feel, building a brand community and engaging within that community.

What are the values that you believe are important in developing a successful beauty business?

Integrity, transparency and putting the customer at the forefront of every decision you make.

What are the books you’d recommend and why?

Walk Through Walls, a memoir by performance artist Marina Abramovic; she lays herself completely bare in every sense in her pursuit to understand who she is and what she stands for. I also adored Grayson Perry’s Portrait of the Artist as a Young Girl, in the book, Grayson explores what it was like growing up being the cuckoo in the family nest. Something I can 100% relate to.