Noughty is launching its Limited Edition Zero-Waste Scrunchies, a product that combines eco-conscious fashion with social empowerment. Handcrafted by a collective of women designers from Bluemadegreen in Kerala, India, these scrunchies are made from upcycled textile waste, meaning each one is entirely unique.
Sustainability underpins Noughty’s mission, and it’s been inherent to the brand’s DNA from day one, with customers making it clear they expect products that align with this vision. In a recent survey, 73% of Noughty’s customers expressed a desire for products made with recycled materials. In response, Noughty is excited to introduce the Limited Edition Zero-Waste Scrunchies. Handcrafted from upcycled textile waste (meaning no two designs are the same), these scrunchies combine sustainability with style, reflecting the expectations of a growing eco-conscious community. As part of a long-standing partnership with CleanHub, Noughty had the privilege of meeting and visiting these incredible women, further highlighting the meaningful impact of their work.
This initiative is a continuation of Noughty’s dedication to sustainability, driven by consumer demand—73% of our customers recently expressed a desire for products made from recycled materials. The scrunchies, produced in collaboration with Green Worms and CleanHub, not only reduce landfill waste but also provide financial independence and sustainable livelihoods for women in India.
As part of our plastic-neutral mission, each scrunchie purchase helps fund CleanHub’s global efforts to intercept ocean-bound plastic. This collaboration between Noughty and CleanHub represents a powerful synergy of environmental responsibility and social empowerment, a cause we are truly passionate about.
