Danish-born skincare brand OLEHENRIKSEN hits a monumental milestone of 40 years in business, transforming lives through skin wellness and delivering joy and results in every bottle in 2023! With efficacious formulas and a Scandinavian spa heritage at its core, OLEHENRIKSEN continues to craft clinically proven, sensorial products that seamlessly connect skincare and self-care.
As a young man, Ole Henriksen struggled with cystic acne, which he remedied through active botanical treatments and a routine built on exfoliation and replenishment. He moved to Los Angeles and became the world’s first celebrity facialist, opening a namesake spa that became famous for giving clients “The Ole Glow.”
This inspired him to bottle his gentle-yet-powerful formulas and launch his eponymous skincare line, OLEHENRIKSEN, in 1983. 40 years later, the brand continues to balance botanical and active ingredients to offer an incredible portfolio of glow-inducing skincare, including results-driven collections that target a multitude of skin concerns from dullness to dehydration.
OLEHENRIKSEN achieved a cult following by pioneering the use of vitamin C in skincare. Enriched with a light orange scent and proven to brighten and boost skin elasticity, OLEHENRIKSEN Truth Serum and Banana Bright Eye Crème quickly became global bestsellers, earning countless beauty awards and accolades.
The brand partnered with Sephora US in 2005 to much success, ultimately joining LVMH, the world’s largest luxury group.
Generating continued momentum since then, the evolved formula of the Banana Bright+ Eye Crème maintains its best-selling status with one unit sold every 1.7 minutes*.
Today, OLEHENRIKSEN continues to expand, launching new products that reflect the brand’s clinical expertise and Danish roots. Vitamin C is forever a part of the story, along with Scandinavian ingredients like Cloudberry, Lingonberry and Elderberry to lock in hydration. Rich in antioxidants, vitamins and omega fatty acids, these ingredients provide intense moisture and help soften skin, continuously delivering the glow that has created such loyal fans.
At age 40, OLEHENRIKSEN has never looked better, recently appointing fashion designer Anine Bing as their first Global Scandi Brand Advisor. Bing, who embodies Scandinavian wellness principles like minimalism, hygge and balanced living, will collaborate on social media initiatives, events and more. She’ll also share her expertise in Scandi-forward skincare and lifestyle practices.
“It is with great excitement to celebrate such an incredible anniversary of the OLEHENRIKSEN brand,” says Brand Founder Ole Henriksen. “Our Scandinavian heritage and commitment to skin wellness are reinforced in every product we create, always delivering on providing transformative results with a joyous application process. We believe skin wellness goes beyond the surface, and the Ole Glow emphasises your inner glow as much as your outer glow! Over the years, our products have continued to deliver potent and efficacious formulas that transform skin. It is an honour to continue to bring joy and results to skincare lovers all over the world.”
“The evolution of the OLEHENRIKSEN brand is a testament to our keeping true to our core values and pillars,” says Sarah Koch, Senior Vice President and General Manager of OLEHENRIKSEN. “We remain committed to creating results-driven products designed to cater to all skin types, textures and concerns. In pairing botanical ingredients with dynamic formulation structures that enhance overall ingredient blends, we work overtime for our formulas to have peak efficacy and deliver transformative results. We are proud that since our inception, the OLEHENRIKSEN brand allows consumers of all skin types to achieve a glowing and healthy complexion.”
As celebrations take place around the world, OLEHENRIKSEN will build on recent successes like Dewtopia, an AHA-powered collection that transforms skin in seven nights and HydraBarrier, a deeply nourishing face oil that launched a viral TikTok trend called #slicking.
Coming soon, OLEHENRIKSEN will unveil The Glow Cycle, a joyful routine that simplifies core principles of exfoliation and replenishment for bright, glowing results.
OLEHENRIKSEN products are available to purchase at Boots online and in-store and at Sephora UK online and in-store.
*Based on 7 months of global sales from August 2022 – February 2023
