Bloomeffects has launched in the UK.
Kim Van Haaster always dreamed of having her own skincare range, and even with years of experience in the New York beauty industry she never found a truly unique, pure and natural ingredient that provided effective results.
Until she moved to the Netherlands for love.
Her partner, a fourth generation tulip farmer, provided a beautiful yet simple ingredient to enrich her skincare concept – his globally renowned award-winning royal tulips.
In most industries, it’s unusual for something totally new to come along – especially when many things are cyclical. Take slugging, for example. As a practice, it’s been around for years in many more communities than the skincare bubble on TikTok. Protein hair treatments have been a staple in Black haircare for aeons. Much of what we hail as revolutionary is a variation of what’s gone before.
A somewhat slept-on ingredient in skincare, Bloomeffects celebrates the power of the tulip:
“The a-ha moment for me was when I learned that tulips continue to grow after they’re cut,” explains Van Haaster. “With most plants – like when you cut the leaf off a tree or a rose from a bush – it dies and withers. A tulip can continue to grow up to three inches over the course of the next seven days. That regeneration is what made me think that I needed to look into the compounds within a tulip that could be good for the skin.”
One of the most heart-warming parts of Bloomeffects is the origin story.
Kim met her future husband and fourth-generation tulip farmer Hein van Haaster on a Spanish vacation, eventually moving to join him in the Netherlands on his award-winning tulip farm. Surrounded by the growth-factor filled flower, Kim began the development of Bloomeffects – creating what is now an award-winning skincare and cosmetic line.
Crucially, written-in-the-stars origin stories don’t detract from the efficacy of the products. A range beloved by people looking for effective solutions to dry, sensitive, combination or oily skin, Bloomeffects launches in the UK today.
Bloomeffects products can be found instore and online at Fenwicks, FeelUnique and Oxygen Unique.