February 2021 – the new luxe ecommerce platform Parfum-Muse.com launches heralding a new era in the world of luxury niche fragrance ecommerce. Historically confined to small local perfumeries or large bustling beauty halls, the world of luxury niche perfumery retail was turned on its head during the pandemic never to be the same again. Since the start of 2020, average daily perfume sales online have increased by 77%*, as consumers seek to escape the constraints imposed by lockdown and find virtual inspiration through new scents and fragrances for both themselves, their homes and workplaces.
PARFUM MUSE’s mission is simple: to inspire, educate and exceed the expectations of their clients with an unparalleled online experience that goes above and beyond.
Offering clients, a seamless luxury in store experience from the comfort of their own home via virtual one on one consultations, complimentary personalisation on all purchases and next day delivery, educational content and beautifully packaged parcels, this is an online destination for the fragrance lover and enthusiast. PARFUM MUSE is an exceptional way to shop online whilst being educated on the world of fine fragrance from the safety and comfort of their own home.
Andrew Kyriakou is the newly appointed Fragrance Concierge at MUSE. With a wealth of experience working at some of the UK’s best known retailers and brands, he brings his extensive fragrance knowledge to this new project and will be on hand to offer expert advice to customers. He will also be hosting one to one consultations and virtual client events by appointment for those seeking a more in depth fragrance experience; he said of the move: “2020 was a tough year for retail in general and even with bricks and mortar locations reopening, we are still seeing more and more consumers opting for the convenience and safety of shopping from the comfort of their own homes. Whilst shopping habits are changing, the desire for a luxury shopping experience hasn’t and PARFUM MUSE will offer this to their customers through a seamless online user experience and tremendous added value”.
The carefully curated product edit will include the finest luxury niche brands falling within the fine fragrance, hair mist, home fragrance, and bath and body categories. The platform will launch in late February 2021 and more detail on the brands, customer events and experiences will follow in due course.