Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, released their latest Global Beauty Trends Report, providing brands with a guide to the top nail colour shades of 2023 and evolving nail colour trends across the retail landscape.
The report analyses big data sourced from Perfect Corp.’s award-winning YouCam Nails app – the popular consumer app featuring thousands of AR-powered filters that allows users to virtually try-on nail colour and nail art effects in real time. The report focuses on user data sourced from top global markets including the United States, United Kingdom, France, Germany, Spain, Brazil, Mexico, China, Japan, UAE, Saudi Arabia, Bahrain, Qatar, and Oman.
How Technology is Enhancing Nail Color Retail
As there is no easy way to sample nail color products before purchasing, both in store and online, the rise of AR-powered virtual try-on technology, such as Perfect Corp.’s AI-Powered VTO solution for Nail Color, has directly addressed this consumer pain point, allowing customers to discover and experiment with dozens of nail shades instantly via virtual try-on to find their perfect nail colour. With over 10 Million virtual nail color try-ons in the YouCam Nails app per year, it’s clear that consumers are turning to AR nail color more than ever before to find inspiration and feel confident about their next nail color purchase. This technology is helping nail color brands and retailers enhance their retail journey and increase customer engagement.
The report includes insights on:
- The most popular nail color shades and consumer preferences around the world
- An analysis of the top global nail color finishes across cream, matte, jelly and sheer formats
- A deep dive into the benefits of AR virtual try-on technology for nail color retail with insights and case studies from top brands
- An overview of Perfect Corp.’s Award-winning AgileHand™ Technology and how it is transforming the nail color retail journey