Hair and scalp care brand Philip Kingsley has launched its new styling product, Elasti-Styler Extreme Curl Cream, designed to enhance curl definition, hydration and frizz control for curly and coily hair types.
The leave-in formula is designed to deliver flexible, touchable hold without crunch, flaking or residue, with reported performance of up to eight hours of curl retention and humidity protection.
Key ingredients include an Oil & Butter Nutri-Elixir of avocado, olive and cotton oils with mango butter, alongside a plant-based polymer derived from chia and flaxseed to support curl definition, and a protein-rich blend to help improve the condition of damaged hair.
According to the brand, 82% of users reported their hair looked and felt less frizzy after use, with claims of up to 70% improved resistance against breakage.
Anabel Kingsley, Consultant Trichologist and Brand President at Philip Kingsley, said:
“Our goal was to create a daily-use curl cream that showcased every kind of curl, yet left strands feeling soft and frizz-free. As the cross-sectional shape and structure of curly hair can make it fragile, it was non-negotiable for us that our product improved resistance against breakage.”
The product is suitable for all curl types and is applied to damp hair before styling as desired.
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