Positive Luxury is an organisation that offers ESG-related services to accelerate the sustainability efforts of the luxury industry. Their Butterfly Mark certification is a way for companies to show consumers that their brand meets rigorous sustainability standards.

“The Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ performance.”

Positive Luxury
Read more about what it means to have the Butterfly Mark!

Other Resources

Forbes on the Butterfly Mark

The launch of the Connected Butterfly Mark

Evening Standard on the Butterfly Mark

Read more
Read more
Read more

You Might Like

HAIR
Olaplex Launches Dry Shampoo That Treats Scalp Health and Bonds Damaged Hair Too.
The brand’s No. 4D formula goes beyond typical oil absorption to soothe scalp itch and leave hair not just soft but — thanks to its famous bond-building tech — actually…
TECHNOLOGY
How AI is Shaping the E-Commerce Customer Experience – From ILG
In this article, ILG explore the avenues through which AI is revolutionising beauty and fashion e-commerce – and ultimately resulting in a more attractive customer experience for the brands who…
FRAGRANCE
Coty launches world’s first globally distributed fragrances made using carbon-captured ethanol
Coty Inc, one of the world’s largest beauty companies with a portfolio of iconic fragrance brands, has announced it has started production of the world’s first globally distributed fragrances made…