It’s the award-winning, ayurvedic skincare brand that’s already secured legions of adoring fans around the world from editors to celebrities alike, and now RANAVAT has finally launched in the UK and you can explore the brand at Harrods.
Founded on a unique approach to the rituals of self-care, RANAVAT’s collection of modern Ayurvedic skincare and premium hair treatments combines beauty traditions of Indian heritage with the science of Ayurveda. The founder Michelle Ranavat, leveraged her experience in the pharma industry with her Science background to create an edited line that is as sensorial as it is efficacious. Each product contains methodically selected ingredients, including Saffron, Manjistha, Amla, Ashwagandha and Bakuchi, preserved for their healing properties, and secured for your skin’s benefit.
Founder Michelle Ranavat created the brand as a tribute to the elevated level of self-care and devotion to ritualistic daily practices found in her Indian heritage. Honouring her roots as a first-generation Indian American, Michelle was inspired by her first-hand experience of the potency and efficacy of traditional Indian botanicals combined with the traditional Ayurvedic skincare treatments passed down to her.
“After visiting Jaipur, India in 2010 as an adult, the thought of owning my story and upbringing became clear. For the first time, I wanted to reclaim those years and really celebrate my culture and pass on those traditions and heirlooms to anyone who may or may not feel the same way. It took me a minute, but when I got there, the juices started flowing and the inspiration was limitless.” comments Michelle Ranavat, Founder
With a background in engineering and over six years in the pharmaceutical industry, Michelle fused her scientific knowledge with a love and appreciation for artisanal tradition to modernise these treatments and craft her own botanical skincare line with a science-based, Ayurvedic approach. In her own words, it’s the melding of modern chemistry and romance.
The collection is based on the principle of “ingredients first”, extracted purely to keep all vitamins, minerals, and skin-enhancing properties as close to nature as possible. Each product is created according to Ayurvedic family recipes, communicated through rich textures, intoxicating scent profiles and intricate presentation.
“When it comes to creating my blends, I prefer taking the long road. I’ve learned first-hand that working with only the essentials yields noticeable results. My distinct aesthetic and thoroughly researched formulations give way to each strategically-picked botanical.” Michelle Ranavat, Founder
Discover more at www.ranavat.com
