British beauty brand REFY is set to significantly expand its European retail presence through a new partnership with Sephora Europe, marking the company’s largest international retail rollout to date.
From August 2026, REFY’s products will become available online via Sephora Europe before launching in 57 stores across 12 countries, including France, Germany, Italy, Spain, Portugal, Sweden, Denmark, Poland, Austria, Switzerland, Turkey and the Czech Republic.
The expansion represents an important milestone for the fast-growing brand, bringing its bestselling products to customers across mainland Europe following successful launches with Sephora in North America and the Middle East, as well as retail partnerships with Space NK, Selfridges and Brown Thomas.
Founded in 2020 by Jess Hunt and Jenna Meek, REFY has quickly established itself as one of the UK’s standout beauty success stories. Known for its minimalist approach to beauty, the brand has built a loyal global community through high-performance products designed to simplify everyday routines.
The Sephora Europe assortment will feature a selection of REFY’s hero products, including Brow Sculpt, Lash Sculpt Mascara, Lip Sculpt, Glow & Sculpt Primer, alongside its cream blush and bronzer collections.
The launch will begin online from the week commencing 17 August, with the in-store rollout following from 31 August. Key cities included in the launch span Paris, Milan, Rome, Berlin, Madrid, Barcelona, Copenhagen and Stockholm, further strengthening REFY’s presence across some of Europe’s leading beauty destinations.
