Beauty tech company Revieve has introduced a new generative AI solution aimed at boosting engagement, personalization, and data-driven strategies for brands and retailers.
The Next Gen AI Advisor series is set to provide a seamless, advanced experience that “transforms beauty shopping for both brands and consumers”. Created in collaboration with Google Cloud, this innovative solution includes a range of beauty-focused tools like the AI Skin Advisor, AI Makeup Advisor, and AI Hair Advisor, offering “tailored experiences at every interaction.”
Key features include a fully integrated Gen AI Conversational Assistant, providing detailed insights on product ingredients, benefits, and personalized Q&A to help consumers make informed decisions.
Another innovative addition connects consumers’ inspirations with customized product recommendations through tools like Match My Look and Shop the Look. Additionally, these solutions leverage zero and first-party data, enabling brands to personalize experiences using their proprietary data while refining data strategies through unique insights.
Sampo Parkkinen, CEO of Revieve, stated, “Our Next Gen AI Advisors push beyond traditional personalization boundaries by incorporating advanced Gen AI capabilities. With Gen AI-powered conversational assistants and Beauty Fusion, we offer dynamic, p ersonalized guidance that builds deep emotional connections. This ensures each consumer receives tailored advice—whether for skincare, makeup, or haircare—creating an immersive, relationship-driven beauty experience.”
