Sephora UK has opened its first store in Oxford at Westgate, marking the final store launch of 2025. This follows a year of expansion across the UK, with new stores in Liverpool, Sheffield, Manchester, and Cardiff.
The Oxford store brings Sephora’s unique shopping experience to a city celebrated for its history, culture, and student life. The brand sees Oxford’s blend of heritage and modernity as the perfect setting for its latest “beauty playground.”
Westgate Oxford is the twelfth Sephora UK store and covers 3,919 square feet of retail space. The next store opening will be in Belfast in early 2026. Exclusive “Only at Sephora” brands available include Merit, Haus Labs, Makeup by Mario, and the new launch from rhode. The Sephora UK app provides early access to new product launches, special rewards, and beauty tutorials.
The store offers an extensive selection of leading and exclusive beauty brands, including Sephora Collection, Haus Labs, Makeup by Mario, Merit Beauty, INNBeauty Project, Tower 28, Dr Sam’s, and ONE/SIZE. Oxford shoppers will also be among the first in the UK to purchase products from rhode, launching exclusively at Sephora on 10 November. The opening weekend features music from Alexis Knox and Dinah Lux, catering by local company Fig & Honey, interactive games, and professional beauty sessions from leading brands. Visitors can also enjoy giveaways and live brand demonstrations. To make the event inclusive for all, Sephora has introduced its Beauty Bonus Card. Every shopper who makes a purchase during the opening weekend will receive a card guaranteeing a prize. Rewards include Sephora goodie bags, mini beauty products, free treatments, discounts, and mystery prizes.
Sarah Boyd, Managing Director of Sephora UK, said:
“We are delighted to bring Sephora to Oxford. With its lively student community and global appeal, we expect this store to become a hub for beauty lovers. It’s a wonderful way to end a year of growth, especially with the launch of rhode just days after opening.”
Brendan Hattam, Centre Director at Westgate Oxford, said:
“This is a landmark moment for Oxford. Sephora is a fantastic addition to Westgate, offering visitors the chance to shop some of the most sought-after beauty brands as we approach the festive season.”
