This week has seen the launch of The South Asian Beauty Collective (SABC), founded by Aarti Pal, a renowned beauty educator, content creator, brand consultant, bridal specialist, and award-winning makeup artist, and is inviting beauty enthusiasts to embark on a journey where beauty transcends the surface. The SABC is on a mission – a movement that aims to reshape beauty standards. The collective is set to champion brands that redefine the narrative, putting the spotlight on meaningful beauty brands committed to fostering genuine representation.
Announcing the launch Aarti said “Empowering women has always been my deepest passion. From feeling unseen in the beauty world, I’ve tirelessly worked behind the scenes, educating brands and forging partnerships. Each content creation, exclusive shoot, and skincare discussion has been an opportunity to amplify diverse voices, and I’m grateful for the chance to create an inclusive space.
Seeing South Asian beauty celebrated and recognised brings me so much joy, especially as a mother of two young ladies who are also a part of two world’s colliding just like myself, proud to be British born and also proud of our rich heritage.
At SABC, our unwavering passion drives us to redefine beauty standards. Championing brands that prioritise genuine representation and challenge the norms in beauty.
Enter a world where curated beauty products cater to South Asian beauty goals and where industry experts share their insights. SABC isn’t just a platform; it’s a vibrant community where diversity is celebrated. Engage in thought-provoking discussions about representation in the beauty industry. Whether spotlighting diverse beauty, showcasing inclusive products, or championing brands that embrace South Asian skin, the commitment to positive representation knows no bounds.
The collective is a welcoming haven for those eager to explore South Asian culture’s significance in beauty.
Having conversations with South Asian women over my 15-year career, I’ve seen their dedication to self-care. Yet, many feel overlooked by brands. As a united community, the collective is here to bridge that gap and foster belonging in the beauty industry.”
Aarti will be announcing Ambassadors in the coming weeks and you can find out more information by following here.
