We are pleased to share The Black Creators & Businesses Breaking Records exclusive report from CreatorIQ.
There’s no denying that Black businesses and creators have a huge impact on culture and what’s trending across the globe.
“By 2030, Black consumers are projected to fuel $1.7 trillion annually in purchasing power. Today, Black creators and businesses are undeniably at the forefront of culture, whether they’re front-lining major events like the Super Bowl, achieving accolades like the most- followed TikTok creator, or breaking Grammy records.
Despite having so much to celebrate, Black creators still experience pay and opportunity disparities. According to 2021 research by MSL and The Influencer League, the pay gap between white creators and Black creators was 35%. Additionally, organizations lose billions due to turnover from work practices that negatively impact employees from diverse backgrounds.
Highlighting these creators and businesses begins with acknowledging and valuing their unique contributions. In that spirit, this report spotlights top-performing Black creators and businesses by metrics such as Engagement, Impressions, Reach, and Earned Media Value (EMV). From celebrity beauty brands to poets who spark hope during a presidential inauguration, our featured brands and creators deliver unmatched innovation and originality.”
Download the full report from CreatorIQ to learn more about:
- Top Black-founded brands from the past year
- Which Black-owned businesses are driving the highest engagement rates
- Which Black-owned businesses are pushing the envelope from skincare to fashion and food
- Which notable creators are behind top-performing campaigns
