The much-anticipated annual Future 100 Report by Wunderman Thompson, maps the way forward for brands in a world where creative innovation is more important than ever. These forecasting trends are drawn from culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors.
Cautious optimism sets the pace for 2021 as the world reflects on the challenges of 2020 and enters a hopeful year of economic rebound and societal healing. Big change is already in motion. The United Kingdom exits the European Union, a Biden-Harris administration assumes leadership, and multiple promising COVID-19 vaccines roll out around the world—offering a glimpse of a post-pandemic era.
The need for brands to plan ahead, understand consumer behaviours that will stick, and employ creative innovation is more important than ever.
The road to recovery begins this year. Brands, leaders and individuals are guiding us towards a hopeful journey that requires collaboration and resilience in order to achieve restoration and betterment
Download your copy here. Beauty specific trends can be found on pages 114 through 135.