On a mission to simplify and empower through accessible education, Dr. Shereene Idriss brings her skincare chat online with the introduction of Dr. Idriss.
Inspired by her global community of “Skin Nerds,” Dr. Shereene Idriss introduces Dr. Idriss, a carefully curated collection of clinically proven skincare solutions designed to deliver consistent, real-world results. Known for challenging conventional approaches, leading dermatologist Dr. Idriss entered the skincare product space with a mission to educate and simplify routines, helping consumers take control of their skin and overall well-being.
In 2018, she noticed a growing trend of patients arriving with inaccurate skincare concerns fueled by misinformation. To address this, Dr. Idriss began posting videos from her bed, debunking myths on her Instagram account, earning her the nickname #PillowtalkDerm. Her reach has since expanded to YouTube and TikTok, where she now has over 800K followers, whom she affectionately calls her “Skin Nerds.”
The first product in the Dr. Idriss line is a personal one for Dr. Idriss: the Major Fade 3-Step Solution. Inspired by her own experience with melasma, this system offers a simplified, effective approach featuring tried-and-true ingredients for achieving even skin tone and powerful results.
