We are pleased to share a recent report from Tribe Dynamics looking at, “How to Measure Influencer Marketing Success.”
“Want to know how much your influencer marketing programme has impacted online conversation about your brand? Without adequate influencer marketing measurement tools, it’s difficult to understand the full scope of your earned media footprint, or set realistic goals for the future. While there’s no single formula for quantifying influencer marketing success, brands can use a variety of metrics to monitor the strength of both individual influencer relationships and their influencer programs as a whole.
This report serves as a comprehensive guide to measuring the efficacy of your influencer marketing efforts. We draw upon a suite of tools—including posting activity, engagement data, and community metrics—to help you better understand the impact of your influencer marketing program. In addition to defining each metric, we outline how to leverage different kinds of data in order to easily benchmark your influencer program’s performance, identify key opportunities for growth, and track your progress towards achievable targets.”