We are delighted to share 2 new beauty reports from Tribe Dynamics:
Indie Beauty Debrief Q3 2021: Top Indie Brands in US, EMEA
This spotlight shines on notable indie beauty brands across cosmetics, skincare, and haircare in the U.S., along with two brands boasting standout performances in the EMEA region.
“Q3 2021 was a season for adventure. As airports once again filled up with vacationers, indie beauty brands also stepped outside their comfort zones, energising influencers by tapping into new platforms, demographics, and partnerships. Gen Z skincare favourite Bubble and science-driven haircare brand K18 Hair both achieved sizable EMV gains through savvy TikTok marketing, underscoring the platform’s still-growing relevance. Meanwhile, starry ambassadors propelled OSEA and Curls to new heights, and Rare Beauty France leveraged its impactful community of micro-influencers.”
Global Beauty Report: The Top Beauty Bands of Q3 2021
Take an in-depth look at the influencers, activations, and content trends that spelled success on social for Q3’s leading international beauty brands.
“Q3’s summer months may have marked the year’s prime vacation season, but when it came to engaging influencers, the beauty industry took no days off. The third quarter of 2021 saw leading brands around the world orchestrate contests and campaigns that swept social media, resulting in sizable EMV gains. In the U.K., Bite Beauty and Kylie Cosmetics thrilled content creators by landing at local retailers, while in France, makeup artists championed NYX Professional Makeup and Anastasia Beverly Hills in elaborate looks ahead of the Halloween frenzy.”
For more information and reports from Tribe Dynamics please click here.